Marketing Specialist

We are seeking an enthusiastic Marketing Specialist to develop and implement marketing strategies that enhance brand awareness, increase customer acquisition, and support business growth. The successful candidate will analyse market trends, coordinate promotional activities, manage digital marketing initiatives, and contribute to the overall marketing objectives of the business.

This role offers an excellent opportunity for a marketing professional who is passionate about consumer engagement, creative campaigns, and delivering measurable business outcomes within the beauty industry.

Benefits

• Competitive salary package.
• Opportunity to work within a growing and reputable beauty business.
• Supportive and collaborative work environment.
• Career development and professional growth opportunities.
• Exposure to a broad range of marketing activities and business initiatives.
• Opportunity to contribute directly to brand growth and business success.

Task & responsibilities

• Develop, implement, and evaluate marketing strategies and campaigns to promote the company's services and brand.
• Conduct market research to identify customer preferences, industry trends, and competitor activities.
• Analyse consumer behaviour and campaign performance to improve marketing effectiveness.
• Plan and coordinate advertising, promotional, and branding activities across multiple channels.
• Manage digital marketing initiatives including social media, website content, email marketing, and online advertising.
• Collaborate with management to establish marketing objectives, budgets, and performance indicators.
• Assist in the development of marketing materials, promotional content, and customer engagement programs.
• Monitor and report on marketing campaign outcomes and return on investment.
• Build and maintain relationships with external marketing agencies, suppliers, and media partners.
• Identify opportunities to increase customer retention, brand awareness, and business growth.
• Ensure marketing activities align with company goals, branding guidelines, and industry standards.

Qualification & experience

• Bachelor degree or higher qualification in Marketing, Business, Communications, or a related field.
• Minimum 1–2 years of full-time relevant experience in a marketing role.
• Strong understanding of marketing principles, branding, consumer behaviour, and digital marketing.
• Experience in planning and executing marketing campaigns.
• Strong analytical, organisational, and problem-solving skills.
• Excellent written and verbal communication skills.