This is a Marketing Communications Manager role with Marriott based in Perth, WA, AU
== Marriott ==

Role Seniority - mid level

More about the Marketing Communications Manager role at Marriott

JOB SUMMARY

Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

CANDIDATE PROFILE

Education and Experience

High school diploma or GED; 2 years experience in the sales and marketing or

related professional area.

2-year degree from an accredited university in Marketing, Business

Administration, Hotel and Restaurant Management, or related major; no work experience required.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

Assists in region-wide coordination of rooms, food and beverage, spa, and golf

promotions.

Develops leisure marketing plan that addresses the distribution of rate

offers, packages and programs designed to build occupancy.

Maintains, updates, and manages all web sites.

Coordinates offers and information for all publications and inserts with

regard to brand loyalty reward mailings.

Develops brochure and property collateral materials.

Participates in all property imaging work (e.g., signage).

Uses and interprets all reporting necessary for sound marketing

recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

Reviews and provides analysis on all website and email campaign tracking, for

both individual property sites as well as corporate email campaign results and Marriott.com property reports.

Ensures consistent marketing message is communicated in all advertising and

collateral efforts.

Manages marketing budget throughout year.

Provides regular tracking/ROI and analysis of promotions and website/email

campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.

Tracks return on investment (ROI) of all marketing initiatives, including

online, direct mail and print advertising.

Keeps track of actual versus planned marketing budgets and provides input and

recommendations as needed regarding reallocation of funding.

Ensures consistency in individual property's voice on all guest touchpoints

and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

Evaluates new marketing opportunities for the property.

Ensures property is represented on all quality internet sites that have the

potential of providing business.

Works closely with respective Convention Bureaus and Chambers of Tourism.

Uses and interprets all reporting necessary for sound marketing

recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

Reviews and provides analysis on all website and email campaign tracking, for

both individual property sites as well as corporate email campaign results and Marriott.com property reports.

Develops strategic marketing plan for property, includes group, leisure and

local efforts.

Plans and supervises all photo shoots, developing shot list while keeping

goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

Identifies and communicates with distribution channels that can sell distress

inventory to drive property occupancy.

Provides all sales channels with creative and unique tools to assist in the

sales and marketing of the property.

Acts as liaison between corporate and individual properties in rolling out

programs and making sure that properties are taking advantage of all opportunities provided through corporate.

Works with media buyer to plan and execute advertising.

Assists property in developing promotions for various campaigns, keeping in

mind strategy and goals of promotion as well as Look No Further prerequisites.

Assists property with materials, tracking/analysis and presentations to

owners.

Acts on behalf of property with all vendors, exacting a balance between

quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities

Keeps detailed files and records on all matters relative to property's

marketing materials (photo usage rights, vendor contracts, etc.).

Ensures that property is following all corporate marketing guidelines.

Approves all invoicing through MarrCom office.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand’s unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Marriott team will be there to support your growth.

🟢 Please consider applying even if you don't meet 100% of what’s outlined 🟢

Key Responsibilities

Key Strengths

A Final Note: This is a role with Marriott not with Hatch.