Marketing and Communications Specialist - Leisure and Aquatics

Here at CBCity, the City of Canterbury Bankstown is one of the largest councils in NSW with one of the most culturally, socially and economically diverse communities. We deliver 28 key services such as childcare, waste collection, parks maintenance, libraries, community facilities and aquatic centres to over 385,000 residents.

Opening late 2026, the new Canterbury Leisure & Aquatic Centre is set to become the heart of health, fitness and fun in our community. We are now building the team that will bring this space to life, with a range of opportunities available across customer experience, operations, health, wellness, marketing and leadership.

Visit our careers page to view all current opportunities and find the role that’s right for you.

The role

The Marketing and Communications Specialist – Leisure & Aquatics is accountable for driving the strategic marketing direction and enhancing the visibility of Canterbury-Bankstown Leisure & Aquatic Services. This role develops and delivers marketing strategies that engage and retain current members, attract prospective customers and elevate the brand across digital platforms, including web and social media. Working closely with the Coordinator Customer Experience, Coordinator Leisure & Wellness Programs and the broader Leadership Team, you will help ensure the community is informed about the services offered at Birrong, Canterbury, Max Parker and Roselands Leisure & Aquatic Centres, as well as Greenacre Splash Park and Sefton Golf Course.

Duties will include but not be limited to:

• Develop and implement strategic marketing plans and campaigns to increase visitation, participation and revenue.
• Manage digital marketing initiatives, including website, social media, paid advertising and analytics.
• Monitor and report on campaign effectiveness, customer engagement and participation trends using data analytics.
• Create and deliver member-focused marketing activities, including acquisition, retention and value-adding programs.
• Foster community engagement and partnerships with event organisers, clubs, community groups and stakeholders.
• Oversee marketing operations, including procurement, budget management and project delivery.
• Support digital transformation initiatives and maintain a strong online presence aligned with Council’s digital strategy.
• Work collaboratively with the Leisure & Aquatics leadership and Customer Experience teams to deliver integrated offerings and brand expansion.

You will have:

• Tertiary qualifications in Marketing or a related discipline.
• Current Class C Drivers Licence.
• Current Working with Children Check.
• Minimum 3 years’ experience in strategic marketing within a customer-facing environment.
• Proven ability to develop and execute multi‑channel marketing plans and promotions.
• Strong skills in digital marketing, social media and analytics.
• Experience in stakeholder engagement and cross‑functional collaboration.
• Project management expertise and the ability to manage multiple campaigns, projects and deadlines.
• Creative and innovative approach, with current knowledge of social media and industry trends.
• Excellent communication, customer service and team collaboration skills.

The salary range for this opportunity starts at $104,465 per annum (Grade H, Step 1) + 12% super. Salary may be negotiable dependent on skills and experience.

Access salary information for all steps within the designated Grade.

What’s on offer

• An opportunity to contribute to community-focused Leisure & Aquatic services.
• Permanent full‑time position conditions such as long service leave after 5 years, annual salary increases and parental leave.
• The opportunity to make a positive impact on our community.
• An investment in your professional growth, fostering continuous learning and development opportunities.
• Access to our employee health and wellbeing programmes, such as Fitness Passport and workplace initiatives.

For more information, please contact Matt Whitehouse, Manager Leisure and Aquatic Services at .

How to apply

You will need to submit your application via the ‘Apply’ button below and create a login using your email address. Please upload:

• Resume
• Cover Letter addressing the selection criteria within the position description and explaining your suitability for the role
• Copy of NSW Working with Children Check

Applications close Sunday, 14 June 2026.

CBCity is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. We want our workplace to reflect the diverse community we serve.

We encourage applications from all backgrounds, experiences and abilities, including people with disability, Aboriginal and Torres Strait Islander people, the LGBTQIA+ community and people from culturally diverse backgrounds.

If you require support with your application and throughout the recruitment process, please contact the Talent Management Team at .

Successful applicants may be required to complete pre‑employment checks relevant to the role, including Working with Children Checks, medical, reference checks, qualification checks and other checks in accordance with the position.