Communications & Marketing Specialist

Role Summary 

We’re seeking a skilled and creative Marketing & Content Specialist to join the FortGroup team working across our three growing brands SheShed, Trekk Sheds and Aura Retret Cabins. 

About The Role

We’re looking for a highly capable Communications & Marketing Specialist to join the Fort Group marketing team, working across our brands SheShed, TrekkSpaces and Aura.

This is a hands-on role focused on bringing campaigns and product launches to life. You will work across content, product development coordination, and go-to-market execution. The role plays a critical part in ensuring everything we put into market is clear, compelling, on brand and commercially aligned.

You’ll suit this role if you enjoy variety, ownership and execution, and are looking for a structured role where you can contribute at a high level without managing a team.

This role is all about visual and written content creation. It is ideal for someone who lives and breathes content and loves getting behind (and in front of) the camera, directing the shots, writing social media captions, EDMs and blog copy as well as website content. The ideal candidate knows all the new and most fun trends. You will have strong content creation skills (video/photography and written), are skilled in capturing and editing videos on a smartphone and are confident with editing tools like CapCut and Canva.   

Key Responsibilities  

In this hands-on role you’ll create, edit and publish content across Instagram, Facebook and TikTok. The content you'll be creating includes reels, cabin walk through videos, before-and-after's, behind-the-scenes, customer testimonials and more!  

Every day brings something new; this role is fun and varied and on any given day you'll be doing things like:  

• Capture and edit video content for social media and campaigns 

• Film cabin walk-throughs, customer testimonials, and behind-the-scenes footage 

• Create TikToks, Reels, Instagram stories and other short-form video content 

• Write compelling copy for social media posts, blog articles, and EDMs 

• Collaborate on campaign planning and creative brainstorming sessions 

About you 

This is a hands-on role and will suit someone who wants to own their role and do work that really makes an impact in the business. You are someone who lives and breathes content. You're happy to be behind and in front of the camera, are confident directing the shots and capable of building a connection with our community. You're the sort of person who thinks of content ideas while you're waiting in line for coffee, you can film reels and TikTok's that feel authentic and fun and can write copy that keeps people reading. Ultimately, you:  

• Have deep knowledge of video content that works on social media 

• Are comfortable both behind the camera and on-screen 

• Are a clear communicator and strong collaborator who thrives in a fast-paced environment  

• You have an eagerness to try new things 

• Are a team player with initiative  

• Are experienced in visual and written content creation 

Key Skills & Experience: 

• Minimum 2 years of experience in a digital marketing or social media coordinator role 

• Strong smartphone based videography and photography skills 

• Strong copy writing skills – writes with clarity and punch   

• Proficiency in design tools such as Canva, CapCut, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or similar 

• Strong communication skills and ability to work in a fast-paced environment across multiple brands 

• Email Marketing 

Every day brings something new; this role is fun and varied and on any given day you'll be doing things like:  

• Capture and edit video content for social media and campaigns 

• Film cabin walk-throughs, customer testimonials, and behind-the-scenes footage 

• Work on new product launches

• Write compelling copy for social media posts, blog articles, and EDMs 

• Collaborate on campaign planning and creative brainstorming sessions 

You’ll suit this role if you enjoy variety, ownership and execution, and are looking for a structured role where you can contribute at a high level without managing a team.

About Us

Fort Group is a-growing business, building and marketing premium flat-pack cabins and structures across Australia under three brands – SheShed, Trekk Spaces and Aura.
We are focused on creating high-quality products backed by strong marketing, clear positioning and great customer experience.

Every day brings something new; this role is fun and varied and on any given day you'll be doing things like:  

• Capture and edit video content for social media and campaigns 

• Film cabin walk-throughs, customer testimonials, and behind-the-scenes footage 

• Create TikToks, Reels, Instagram stories and other short-form video content 

• Write compelling copy for social media posts, blog articles, and EDMs 

• Collaborate on campaign planning and creative brainstorming sessions 

What You’ll Be Responsible For:

Campaign Execution

• Execute marketing campaigns across social, email, website and content channels

• Coordinate timelines, assets and rollout across teams

• Ensure all campaigns are delivered on time and aligned to marketing priorities

Outcome: Campaigns delivered on time, on brand, and supporting key growth metrics

Product Development and Launch

• Coordinate product development projects with design and operations teams

• Manage go-to-market execution including product pages, pricing and technical content

• Own launch communications across social, email and website

• Ensure launches align to positioning and agreed timelines

Content and Communications

• Plan, create and publish content across social, email and website

• Produce high-quality assets including reels, videos, product features and customer stories

• Maintain brand tone and messaging across all channels

• Manage and engage with social communities

Website and Content Support

• Upload and maintain website content including product pages and blogs

• Ensure all content is accurate, current and aligned to campaigns

• Support continuous improvement of product presentation

Influencer and Content partnerships

• Coordinate influencer and creator collaborations

• Ensure deliverables are on brand and aligned to campaign goals

Outcome: High-quality partner content supporting reach and engagement

Customer Content and Storytelling

• Engage with customers to capture real builds, stories and testimonials

• Turn customer experiences into compelling marketing content

Outcome: Ongoing pipeline of authentic, high-performing content

About you

• Experience in marketing, content or brand roles

• Strong content creation skills across photo, video and storytelling

• Experience executing campaigns across digital channels

• Strong copywriting and communication skills

• High attention to detail

• Comfortable managing multiple priorities

• Experience with website content management systems

This role is an office-based role in Blaxland 2774 NSW