Marketing Specialist

The Marketing Specialist at NEO Health is responsible for supporting the development and execution of marketing strategies that promote the company’s brand, services, and growth objectives. The role focuses on delivering innovative and engaging marketing initiatives across digital and traditional channels, ensuring consistent brand messaging and strong market presence. The successful candidate will contribute to the overall marketing direction of the organisation while working closely with internal teams and external stakeholders to achieve business outcomes.

Benefits

• Working as a Marketing Specialist at NEO Health offers the opportunity to be part of a growing and innovative healthcare organisation with exposure to diverse marketing projects. 
• The role provides a collaborative and supportive work environment, opportunities for professional development, and the ability to work closely with senior management on strategic initiatives. 
• Employees gain hands-on experience across digital marketing, brand development, and campaign management, with scope to contribute directly to business growth and marketing innovation.

Task & responsibilities

• Planning, coordinating, and organizing advertising programs and marketing campaigns to meet organizational objectives. 
•  Developing creative content such as videos, blog posts, and other promotional materials. 
• Planning, promoting, executing, and managing corporate events. 
• Working closely with managers to prepare marketing budgets and monitor associated expenses. 
• Building and maintaining effective relationships with vendors, internal teams, and external stakeholders to ensure the successful delivery of promotional activities. 
• Providing guidance to managers on marketing and advertising strategies to target key markets, enhance consumer awareness, and promote products and services. 
• Managing end-to-end campaign production, including artwork, copywriting, media scripting, and television/film production, while adhering to time and budget constraints.
• Analysing and reviewing first-party data to assess campaign performance. 
• Supporting business growth through the development and implementation of marketing plans and initiatives. 
• Assisting with various aspects of the marketing mix, including product, pricing, advertising, sales promotion, selling, and distribution channels. 
• Evaluating the company’s digital infrastructure, including CRM systems, website, and social media and recommending and implementing improvements and new technologies.
• Creating, copywriting, and proofreading content for digital platforms such as CRM, website pages, email communications, and social media. duties

Qualification & experience

• A minimum of Diploma degree in Marketing, Business, Communications, or a related field
• Minimum 3 years of experience in marketing, advertising, or digital communications roles
• Demonstrated experience in developing and executing marketing campaigns across multiple channels
• Strong skills in content creation, copywriting, and digital marketing tools
• Familiarity with CRM systems, social media platforms, and website content management
• Experience in analysing marketing data and preparing performance reports
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong communication, teamwork, and stakeholder management skills
• Creative thinking with attention to detail and problem solving ability
• Understanding of marketing principles, branding, and customer engagement strategies