Marketing Specialist

We are seeking a talented and strategic Marketing Specialist to join our growing team. This is a pivotal role responsible for developing and executing multi-channel marketing campaigns that drive property bookings, grow brand awareness, and support the acquisition of new property management clients across Western Australia.

The successful candidate will bring a blend of creative instinct and analytical rigour, with demonstrated experience in digital marketing, content strategy, and performance reporting within the travel, tourism, real estate, or hospitality sectors.

Benefits

• Competitive salary aligned with experience ($75,000 – $95,000 + Superannuation)
• Flexible hybrid working arrangements
• Access to ongoing professional development and marketing industry training
• A dynamic, forward-thinking team culture with a genuine passion for travel and hospitality
• Opportunity to shape and grow the marketing function of a fast-scaling Australian brand
• Regular team events, retreats, and property familiarisations across holiday destinations

Task & responsibilities

• Develop and implement integrated marketing strategies to increase holiday property bookings and brand visibility across digital and offline channels
• Plan, create, and manage content across social media platforms (Instagram, Facebook, Pinterest, YouTube), ensuring consistent brand voice and high engagement
• Manage and optimise paid advertising campaigns across Google Ads, Meta Ads, and travel/accommodation platforms (Airbnb, Stayz, Booking etc.)
• Conduct market research and competitor analysis to identify trends, new markets, and growth opportunities within the Australian short-term rental sector
• Develop and maintain SEO strategy for the company website, including keyword planning, on-page optimisation, and link building
• Plan and execute email marketing campaigns targeting both existing guests and prospective property owners
• Produce marketing collateral, including listings, brochures, and photography briefs
• Manage relationships with external creative agencies, content producers, and media partners
• Monitor, analyse, and report on campaign performance using tools such as Google Analytics, Meta Business Suite, and CRM platforms
• Support the development and launch of new products and service offerings, including owner acquisition campaigns and loyalty programs

Qualification & experience

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline
• Minimum 1-2 years’ experience in a marketing specialist or similar role, preferably within the travel, tourism, real estate, or short-term accommodation industry
• Demonstrated experience in digital marketing including SEO/SEM, paid social, email marketing, and content marketing
• Proficiency in marketing tools including Google Analytics (GA4), Google Ads, Meta Business Manager, Mailchimp or equivalent, and Canva or Adobe Creative Suite
• Strong understanding of short-term rental platforms (Airbnb, Stayz, Booking) and how marketing integrates with listing performance
• Excellent written and verbal communication skills with a strong eye for detail and brand consistency
• Ability to manage multiple campaigns simultaneously and deliver results within set budgets and timelines
• Experience with CRM systems and marketing automation platforms
• Strong analytical skills and confidence interpreting data to drive decision-making
• A proactive, self-motivated approach with the ability to work independently and as part of a collaborative team