Marketing Specialist

The Marketing Specialist will be responsible for identifying market opportunities, designing and implementing strategic marketing initiatives, and supporting the promotion of the organisation’s healthcare and NDIS services. The position requires a sound understanding of the aged care and disability services environment, including industry regulations and referral pathways.

Benefits

• Competitive remuneration package.
• Ongoing professional development opportunities.
• Supportive and collaborative working environment.

Task & responsibilities

• Analyse market trends, competitor activity, and clientdemand within the healthcare and NDIS sectors to identify growth opportunities.
• Develop and implement structured marketing plans aligned with organisational objectives and service offerings.
• Plan and coordinate promotional campaigns across digital and traditional channels to increase brand visibility and client engagement.
• Evaluate pricing strategies, service positioning, and promotional approaches to enhance market competitiveness.
• Build and maintain professional networks with NDIS providers, support coordinators, healthcare practitioners, and community stakeholders.
• Prepare marketing reports, performance analyses, and strategic recommendations for senior management.
• Oversee website content, onlineplatforms, and communication materials to ensure consistency with regulatory and industry standards.
• Monitor campaign outcomes and adjust strategies to improve return on investment and service uptake.

Qualification & experience

• Bachelor degree or higher qualification in Marketing, Business, Law or a related discipline.
• Minimum three years of full-time work experience or equivalent within the healthcare or NDIS sector.
• Management experience will be highly regarded, particularly with specialised knowledge in healthcare industry marketing, strategic planning, and brand development.
• Demonstrated experience in developing and managing marketing and business development campaigns.
• Strong analytical capability with the ability to interpret market data and industry trends.
• Excellent communication and stakeholder engagement skills.