Marketing Officer

The Marketing Officer is responsible for planning, developing, and implementing marketing and advertising activities to support organisational goals. The role involves coordinating advertising campaigns, conducting market research and performance analysis, managing digital marketing content, and providing strategic marketing advice to management.

This is a Permanent Full-Time position (38 hours per week) offering the opportunity to work in a dynamic and data-driven environment, where marketing strategies directly support business objectives and service demand.

Benefits

• Ongoing professional development and career growth
• Supportive and collaborative team environment
• Opportunity to make a visible impact on organisational performance and service delivery

Task & responsibilities

• Planning, developing, and managing advertising and marketing campaigns to support sales and organisational objectives
• Advising management on marketing and advertising strategies to effectively reach target markets and increase brand awareness
• Coordinating advertising campaign delivery, including copywriting, artwork, digital content, and media placement, within set timelines and budgets
• Researching market trends, consumer demand, and market characteristics for existing and new services
• Commissioning, conducting, and evaluating market research to identify opportunities for growth
• Supporting organisational development through the design and implementation of marketing strategies, objectives, and programs
• Managing the creation, scheduling, and publication of digital marketing content across websites and social media platforms
• Monitoring the performance of marketing initiatives and preparing regular reports, insights, and recommendations
• Analysing data from digital marketing platforms and campaigns to evaluate effectiveness and optimise outcomes
• Recommending and implementing updates to digital content to improve search engine performance and online visibility
• Providing advice across the full marketing mix, including product positioning, pricing strategies, advertising, sales promotion, and distribution channels
• Applying analytical and statistical techniques to assess the impact of marketing and pricing strategies on profitability

Qualification & experience

• Bachelor’s degree or higher qualification in Marketing, Business, Communications, or a related field
• Minimum of one (1) year of relevant work experience
• The right to work in Australia
• Strong written and verbal English communication skills
• Ability to work effectively in a fast-paced environment
• Strong organisational and time management skills
• Ability to work collaboratively within a team