National Sales Manager - Construction/Industrial Supplies

Agile, service-led national supplier.

Set to double in size, organically and through acquisition.

Exclusive own-brand ranges plus serious investment in technology.

Lead a 15-strong growing field sales team.

Reporting directly to the CEO.

An established national B2B supplier of industrial safety, PPE and workwear.

They've built their reputation as the agile alternative to the big national distributors, moving faster, servicing better, and doing what they say they'll do.

A big part of the edge is their exclusive own-brand ranges, developed in-house and pitched squarely against the established market leaders, with new ranges landing constantly and an experienced product development team driving it.

The business is also investing heavily in technology and digital ordering, stripping out manual effort and turning a supplier relationship into a genuine partnership.

This isn't a race to the bottom on price. A large and growing share of revenue comes from value-add and customisation services, which is exactly where they out-service the competition.

The business is on a path to double in size over the next few years, through both organic growth and acquisition.

It runs a lean, capable team that's data-led, with an established national footprint.

Their customers sit across the construction, industrial and utilities sectors, from large project and infrastructure work through to a long tail of smaller accounts.

Off the back of that momentum, a dedicated National Sales Manager role has opened up, owned until now by the CEO, who needs a specialist to take it and run with it.

You'll be stepping into an established, well-resourced operation with real infrastructure, serious growth ahead, and the autonomy to continue shaping the sales function.

"Critically important is being metric-driven and across the detail." CEO

You'll own the structure, planning and accountability across the national field sales team, setting the rhythm, the expectations and the follow-up discipline that turns a good team into a high-performing one.

You'll lead a field sales team of around 15, plus a National Business Development Manager, driving both new business acquisition and a bigger share of wallet from existing accounts.

You'll be the planning and data engine of the sales function: across margins, pricing and the CRM, building call cycles, sharpening the numbers and making sure every rep has a plan.

You'll lift accountability across an established sales team of 15 that hasn't had dedicated leadership in some time, performance-coaching where reps have drifted into bad habits and expecting to drive a genuine shift in rhythm and expectations.

You'll stay close to the major accounts through quarterly business reviews, working alongside the BDM to influence and grow them.

You'll help spearhead expansion, onboarding and building out new teams as the business grows by acquisition and organically.

You'll carry the overall company sales budget and own the number, with a clear line of sight into where revenue is now and where it needs to be by when, as the business works toward doubling in size through acquisition and organic growth.

This role reports directly to the CEO and is Sydney-preferred. National travel is part of it, with more on the road early as you get across the branches, the people and the customers.

Comparable experience in a sales leadership role.

Genuinely analytical and data-driven. You're across margins, pricing and the tech stack, comfortable in the detail. This is not a role for the old-school, relationship-only sales manager.

Ideally, you'll come from a comparable B2B product distribution or supply business (safety, PPE, workwear, or industrial), though strong product distribution leaders from adjacent sectors will absolutely be considered.

An understanding of value-add and customised supply, and a sales-works-with-operations mindset rather than sales-versus-operations, is a real advantage.

Culturally, you're a structured, detail-oriented operator who can hold a team accountable, and who's just as comfortable in the numbers as you are in front of a boardroom.

On offer is a competitive base salary package, a fully maintained vehicle (or allowance) and an incentive scheme.