Marketing Coordinator

We are looking for a creative, driven, and hands-on Marketing Lead to join the SBA team at our Somersby head office. This is a pivotal role that will shape how SBA presents itself to the industry, from social media and digital marketing, through to trade shows, sales support, and on-the-ground content capture.

Working as our in-house marketing team member, you will take ownership of the marketing function as, we bring more capability in-house. Travel is required, you will be out in the field shooting content in our manufacturing workshop, attending customer sites to capture delivery of orders and machinery in action, travel interstate to capture content from around our facilities, and attend trade expos.

You are a creative individual who is comfortable both behind a camera on a job site, or behind a screen building a campaign. If you are passionate about storytelling, have a hunger to grow a brand in a hands-on industrial environment, and want ownership of your work, we want to hear from you. This role is full-time, however we would consider part-time hours for the right candidate.

Key Responsibilities

•       Plan, shoot, and edit photo and video content.

•       Create engaging social media content aligned with SBA’s brand.

•       Design marketing collateral using Adobe Creative Suite or similar tools.

•       Develop case studies, blog articles, newsletters, and video library content.

•       Support community initiatives with creative content.

•       Manage and grow SBA's brand across social media channels, including scheduling, community engagement, and performance reporting.

•       Use SEO strategies to enhance search rankings and drive website traffic.

•       Update the SBA website, including product pages, and news.

•       Execute email marketing campaigns for newsletters and product launches.

•       Monitor digital marketing performance metrics.

•       Support B2B and B2C marketing campaigns for target audiences.

•       Liaise with sales team to create and maintain product and stock lists, price lists, and presentations.

•       Create sales tools including brochures, technical data sheets, and specification documents.

•       Coordinate SBA's participation in trade shows and exhibitions, from logistics, design, promotional materials, and post-show follow-up.

•       Source branded merchandise and promotional products for events and gifting purposes.

•       Coordinate customer visits for delivery of large orders to capture content.

•       Take ownership of the broader marketing function.

•       Contribute to SBA's overall marketing strategy and campaign planning.

•       Maintain the SBA content calendar across digital channels.

•       Manage brand relationships with external suppliers, agencies, and media contacts.

 
Experience & Skills
Essential

•       Demonstrated experience in a marketing role, in-house, agency, or freelance.

•       Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or other design tools.

•       Strong social media skills, including content planning, posting, paid campaigns, and analytics across Instagram, Facebook, LinkedIn, and YouTube.

•       Experience with content creation including photography and video capture and editing.

•       Understanding of SEO fundamentals and website content management (WordPress or similar CMS).

•       Excellent written communication skills, with ability to write clearly and engagingly for both B2B and B2C audiences.

•       Confident, organised, and self-motivated with the ability to manage multiple projects and priorities.

•       A genuine creative edge, you see a great content opportunity when you're on a job site, in a workshop, or at a customer delivery.

Desirable

•       Marketing experience in a trade, industrial, construction, or manufacturing industry.

•       Experience in email marketing platforms (Mailchimp, HubSpot or similar).

•       Video editing skills (Premiere Pro, Final Cut, CapCut, or similar).

•       Knowledge of Google Analytics, Google Ads, or Meta Business Suite.

•       Experience coordinating trade shows or events.

•       Experience creating promotional sales tools, pricing documents, presentations, product catalogues.

•       Tertiary qualification in Marketing, Communications, Design, or a related field.

About SBA Earthmoving Attachments

SBA Earthmoving Attachments is one of Australia's most trusted names in earthmoving equipment — renowned nationally as an innovative, high-quality manufacturer of buckets, quick hitches, and a wide range of earthmoving attachments. Founded in 1980 and proudly Australian Owned, SBA has locations in NSW, QLD, and WA which service customers nationwide.

Our product range is designed to improve on-site productivity, efficiency, and safety. With over 45 years of Australian engineering and manufacturing knowledge, SBA is trusted by OEMs, civil contractors, quarry operators, and plant equipment dealers right across Australasia.

Beyond the products, SBA is a community-minded business. From our Dig It Pink initiative supporting the McGrath Foundation, to our involvement in local sporting clubs and community events, we invest in the people and industries that make Australia great.

What We Offer

•       A genuine opportunity to own and grow the marketing function of an industry-leading Australian manufacturer.

•       A collaborative, down-to-earth team culture where great work gets noticed.

•       Variety, no two days are the same.

•       Competitive remuneration commensurate with experience.

If this sounds like the role for you, we would love to hear from you. Please send your resume and a brief cover letter - if you have a portfolio or examples of your work, we would love to see them!

The successful candidate must have full Australian Working Rights.