Multimedia Specialist

Job Purpose & Summary
Your expertise as a Multimedia Specialist is essential to our team. This is a multi-disciplinary role across a broad range of platforms, and you will need to be an expert in graphic design, photography, videography, web development and search engine marketing. You will work both independently and as part of a team, and your ability to execute these tasks effectively is crucial to the growth and prosperity of our organisation.

Key responsibilities

• Implement and manage performance of Magenta, Joomla, Shopify, WordPress & HTML sites via organic search engine marketing.
• Devise, develop and execute off-page linking strategies, where necessary.
• Optimize websites, Google/Facebook feeds to ensure content engagement and conversion.
• Monitor performance of sites against acquisition targets identifying areas for improvement and provide recommendations.
• Create and implement on-page and off-page strategies to facilitate acquisition targets across all digital channels.
• Identify digital gaps and provide development team with recommendations for implementation based on driving maximum traffic, engagement and conversion while following white-hat SEO best practices.
• Monitor competitors and provide recommendations to ensure clients achieve maximum returns.
• Development in conjunction with design team for specific landing page optimization/conversion AdWords campaigns across Magento, Joomla, Shopify, WordPress and HTML.
• Provide assistance with specifying and designing Internet strategies and web-based methods.
• Oversee the creative process and give guidance to the design/media team as required.
• Collaborate with web developers to integrate multimedia elements into websites and optimize user experiences.
• Ensure content is responsive and accessible.
• Create and format multimedia content for various media platforms, adapting content to meet platform-specific requirements and trends.
• Testing multimedia products for technical errors or faults and correct accordingly.
• Analysing, designing and developing Internet sites applying a mixture of artistry and creativity with software programming and Scripting languages and interfacing with operating environments.
• Communicating with network specialists regarding web-related issues, such as security and hosting websites, to control and enforce Internet and web server security, space allocation, user access, business continuity, website backup and disaster recovery planning.
• Designing, developing and integrating computer code with other specialised inputs, such as image files, audio files and Scripting languages, to produce, maintain and support websites.
• Continue to develop enhancements for product HyperGift.
• Monitor Product HyperGift sales and provide marketing strategies for current HyperGift clients.
• Production of HyperGift training videos.
• Monitor and upgrade Product HyperGift Voucher Templates.

Skills and Qualifications

• Minimum of 5 years' in SEO and development experience across multiple CMS/websites.
• Excellent analytical skills with experience of delivering reports and ensuring recommended actions.
• Working development knowledge of Opensource CMS, Shopify, PHP, HTML 5, Java and Python. C# added advantage.
• Proficiency in multimedia software and tools, such as Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator), Final Cut Pro, or similar.
• Strong understanding of photo/video production techniques, including shooting, editing, color correction, and sound design.
• Drone operator experience, preferably DJI.
• A good understanding of technologies used to run, track and optimise campaigns.
• Super analytical, evaluative and problem-solving abilities.
• Ability to establish priorities, work independently and proceed with objectives without supervision.
• Team Player.